2019 was the year of “Pro” products for Apple. They released upgraded models of existing Pro products such as the Macbook Pro and the iPad Pro and also announced brand new products like Airpods Pro and the iPhone 11 Pro. Each of these products is meant to be a step or two above what the…
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Align Your Marketing Initiatives Within These 5 Critical Areas
In recent years, digital marketing has become an integral part of every business. It provides the opportunity to reach millions of people worldwide while also providing extremely detailed analytics that can help marketers better understand the effectiveness of any given campaign. At Haneke Design, we have been providing our clients with digital marketing strategies for…
The One Thing I Never Thought I’d Become is a “Salesperson”
But if I wanted to grow and build a successful company, I knew I had to get this part of the job right. For many entrepreneurs, the most difficult aspect of starting and growing a business is finding customers. This can be exponentially challenging when the only way you plan to fund your business is…
No One Cares About Your Features, So Start Defining Your Solutions
One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…
5 Technologies that are Transforming Healthcare in 2019
It’s no secret that businesses from every industry are implementing digital transformation strategies in order to improve productivity and customer experience. Specifically in healthcare, technology is helping us to live longer, healthier, more productive lives. Here are a few technology trends that are transforming healthcare in 2019. Telemedicine Telemedicine is a relatively new concept in…
How to Surge Your Development While Maintaining Quality and Control
Anyone who knows Haneke Design knows that we pride ourselves on keeping our core project team onshore and in-house. It is extremely important to me that our multidisciplinary team of designers and developers to be able to meet in the real world and on a regular basis. This allows for small issues to get resolved…
Let Go and Grow Your Business
4 Lessons learned about growing and scaling your startup Perfectionism, attention to detail, competitiveness and a joy for your craft, these are the traits that I have seen over the years in some of the best designers and software developers. These are also personality traits that have controlled my life for a very long time…