Startup Strategies to Transform and Grow Your Business

Staying competitive is critical to business success, but with the constantly changing state of today’s market, it can be difficult for established businesses to maintain their competitive edge. Companies are being forced to become more innovative, which can be difficult for those who are focused on maintaining rather than disrupting.  Many people tend to look…

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COVID-19, The Disruption Accelerator

The Coronavirus has increasingly changed the way people all over the world live, work, and play. Over the past couple of months, people have been practicing social distancing and self-isolation, and it has had a major impact on the ways we shop, collaborate, and socialize. Below are some observations I’ve made in regard to our…

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Choose Your Path to Innovation

I think that in order for something to be innovative, it must be transformational. It must also create value by solving a meaningful problem in a unique way. The way I see it, there are two different paths to innovation: The first is automation, which is when technology is used to convert an analog process…

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Align Your Marketing Initiatives Within These 5 Critical Areas

In recent years, digital marketing has become an integral part of every business. It provides the opportunity to reach millions of people worldwide while also providing extremely detailed analytics that can help marketers better understand the effectiveness of any given campaign. At Haneke Design, we have been providing our clients with digital marketing strategies for…

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No One Cares About Your Features, So Start Defining Your Solutions

One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…

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5 Technologies that are Transforming Healthcare in 2019

It’s no secret that businesses from every industry are implementing digital transformation strategies in order to improve productivity and customer experience. Specifically in healthcare, technology is helping us to live longer, healthier, more productive lives. Here are a few technology trends that are transforming healthcare in 2019. Telemedicine Telemedicine is a relatively new concept in…

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