As the founder of a tech company, it may surprise you to learn that I don’t think technology makes everything better. In fact, I think there are some things that are impossible to replicate when “attending a meeting” is reduced to staring at a screen of floating faces. When we returned to the office in…
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Startup Strategies to Transform and Grow Your Business
Staying competitive is critical to business success, but with the constantly changing state of today’s market, it can be difficult for established businesses to maintain their competitive edge. Companies are being forced to become more innovative, which can be difficult for those who are focused on maintaining rather than disrupting. Many people tend to look…
Adaptive Solutions for Maintaining and Growing Your Business
Over the past few months, the coronavirus pandemic has brought to light the need for businesses to be up to date with technology. As people from all over the world have been forced to work from home, having the necessary systems in place has become vital to success. At Haneke Design, we have always aimed…
COVID-19, The Disruption Accelerator
The Coronavirus has increasingly changed the way people all over the world live, work, and play. Over the past couple of months, people have been practicing social distancing and self-isolation, and it has had a major impact on the ways we shop, collaborate, and socialize. Below are some observations I’ve made in regard to our…
Choose Your Path to Innovation
I think that in order for something to be innovative, it must be transformational. It must also create value by solving a meaningful problem in a unique way. The way I see it, there are two different paths to innovation: The first is automation, which is when technology is used to convert an analog process…
Quit Whining About Millennials: It’s Not Them, It’s You
A big issue being discussed in the business world right now revolves around Millennials: How do we attract them and when we do, how do we retain them? More often than not, I see business owners struggling to retain this younger generation, claiming that they are hard to manage and unmotivated in the work environment.…
My Take on the Mac Pro: The Most Expensive Mac Ever Made
2019 was the year of “Pro” products for Apple. They released upgraded models of existing Pro products such as the Macbook Pro and the iPad Pro and also announced brand new products like Airpods Pro and the iPhone 11 Pro. Each of these products is meant to be a step or two above what the…
Align Your Marketing Initiatives Within These 5 Critical Areas
In recent years, digital marketing has become an integral part of every business. It provides the opportunity to reach millions of people worldwide while also providing extremely detailed analytics that can help marketers better understand the effectiveness of any given campaign. At Haneke Design, we have been providing our clients with digital marketing strategies for…
The One Thing I Never Thought I’d Become is a “Salesperson”
But if I wanted to grow and build a successful company, I knew I had to get this part of the job right. For many entrepreneurs, the most difficult aspect of starting and growing a business is finding customers. This can be exponentially challenging when the only way you plan to fund your business is…
No One Cares About Your Features, So Start Defining Your Solutions
One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…