I’ve spent the last 30 years helping organizations solve business problems through technology. While my career began in user experience design during the early days of the commercial internet, it quickly evolved into product strategy, software architecture, technology leadership, and executive management. I’ve always been fascinated by the intersection of business, people, and technology—and how the right decisions in those areas can transform an organization.
My work has centered on translating business objectives into scalable technology solutions. I enjoy serving as the bridge between executive leadership and engineering teams, defining product vision, evaluating platforms, designing technical strategy, modernizing legacy systems, and helping organizations adopt emerging technologies. In my experience, the hardest problems are rarely technical—they’re aligning business goals, customer needs, and execution.
In 2002, I founded Haneke Design, growing it into an award-winning product strategy and software development firm that partnered with startups, middle-market companies, and Fortune 500 organizations. Over more than two decades, we helped organizations launch digital products, modernize enterprise platforms, and solve complex technology challenges through a combination of thoughtful strategy, exceptional user experience, and disciplined engineering. In 2026, Haneke Design was acquired by FrankCrum, where I now serve as Chief Product & Marketing Officer.
Throughout my career, I’ve worked across product management, software engineering, marketing, and executive leadership, but I don’t believe those disciplines should exist in silos. Great products are built when business strategy, technology architecture, customer insight, and execution are aligned. My role has often been to connect those worlds and help organizations make better technology decisions.
Today, much of my focus is on artificial intelligence and its ability to fundamentally reshape software, business operations, and the way people work. I believe we’re entering one of the most significant technological shifts of our generation, and I’m passionate about helping organizations embrace that future thoughtfully and strategically.
At the end of the day, I enjoy building products, growing teams, mentoring leaders, and solving difficult problems. Technology will continue to evolve, but the principles that create lasting success—curiosity, clarity, disciplined execution, and a relentless focus on delivering value—remain the same.