Align Your Marketing Initiatives Within These 5 Critical Areas

In recent years, digital marketing has become an integral part of every business. It provides the opportunity to reach millions of people worldwide while also providing extremely detailed analytics that can help marketers better understand the effectiveness of any given campaign. At Haneke Design, we have been providing our clients with digital marketing strategies for…

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No One Cares About Your Features, So Start Defining Your Solutions

One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…

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Words Matter: Understanding the Difference Between a “Website” and “Web Application”

There is a common misconception that every URL typed into an address box belongs to a website, but some lead users to websites while others lead to web applications. To the untrained eye, there are very few differences between the two, but it is important to understand the different uses and functionalities of each, especially…

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The Importance of Definition, and Redefinition in Agile Software Methodology

There is no doubt that all modern software developers have gone all-in for the agile methodology. We have 100% embraced it ourselves but have discovered there are some pitfalls. One of the things that can occur is that the development team can wind-up in a week-to-week, sprint-to-sprint, rut that becomes less informed over time, and…

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5 Technologies that are Transforming Healthcare in 2019

It’s no secret that businesses from every industry are implementing digital transformation strategies in order to improve productivity and customer experience. Specifically in healthcare, technology is helping us to live longer, healthier, more productive lives. Here are a few technology trends that are transforming healthcare in 2019. Telemedicine Telemedicine is a relatively new concept in…

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Tech Trends that can Transform Your Business and Drive Growth

Chances are you’ve heard the phrase digital transformation. It is being mentioned everywhere, making it easy to dismiss it as the latest fad soon to be replaced by something bigger and better. But digital transformation is different. In the past, the most successful businesses continually changed and evolved in order to meet the ever-changing demands…

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