Jody Haneke

Jody Haneke is President and Founder of Haneke Design, a full stack, custom software development agency in Tampa, Florida. Mr. Haneke was part of the emerging field of user experience design from the day he graduated Ringling College of Art and Design with a degree in Graphic Design in 1995. Haneke Design has become the go-to resource for companies such as NYSE, Paramount Pictures, Target, and the One World Observatory to launch digital products that amaze and delight end-users.

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No One Cares About Your Features, So Start Defining Your Solutions

One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…

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Words Matter: Understanding the Difference Between a “Website” and “Web Application”

There is a common misconception that every URL typed into an address box belongs to a website, but some lead users to websites while others lead to web applications. To the untrained eye, there are very few differences between the two, but it is important to understand the different uses and functionalities of each, especially…

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The Importance of Definition, and Redefinition in Agile Software Methodology

There is no doubt that all modern software developers have gone all-in for the agile methodology. We have 100% embraced it ourselves but have discovered there are some pitfalls. One of the things that can occur is that the development team can wind-up in a week-to-week, sprint-to-sprint, rut that becomes less informed over time, and…

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5 Technologies that are Transforming Healthcare in 2019

It’s no secret that businesses from every industry are implementing digital transformation strategies in order to improve productivity and customer experience. Specifically in healthcare, technology is helping us to live longer, healthier, more productive lives. Here are a few technology trends that are transforming healthcare in 2019. Telemedicine Telemedicine is a relatively new concept in…

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Tech Trends that can Transform Your Business and Drive Growth

Chances are you’ve heard the phrase digital transformation. It is being mentioned everywhere, making it easy to dismiss it as the latest fad soon to be replaced by something bigger and better. But digital transformation is different. In the past, the most successful businesses continually changed and evolved in order to meet the ever-changing demands…

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Virtual and Augmented Reality Are Going Mainstream

Both virtual reality (VR) and augmented reality (AR) technologies have been around for a very long time, but they have dramatically increased in popularity over the last few years. I remember when Pokémon Go came out in 2016 and everyone was mesmerized. Most people had never seen technology used this way before, bringing the virtual…

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Let Go and Grow Your Business

4 Lessons learned about growing and scaling your startup Perfectionism, attention to detail, competitiveness and a joy for your craft, these are the traits that I have seen over the years in some of the best designers and software developers. These are also personality traits that have controlled my life for a very long time…

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