But if I wanted to grow and build a successful company, I knew I had to get this part of the job right. For many entrepreneurs, the most difficult aspect of starting and growing a business is finding customers. This can be exponentially challenging when the only way you plan to fund your business is…
Home Jody Haneke 23 posts
College for Coding? Maybe Not.
I am convinced that writing code is a modern-day digital trade. In order to be a successful coder, one does not need to attend college. I’m not saying that college is a bad idea. However, my advice to any aspiring coders is that if you do decide to go to college, don’t go the computer…
No One Cares About Your Features, So Start Defining Your Solutions
One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…
Words Matter: Understanding the Difference Between a “Website” and “Web Application”
There is a common misconception that every URL typed into an address box belongs to a website, but some lead users to websites while others lead to web applications. To the untrained eye, there are very few differences between the two, but it is important to understand the different uses and functionalities of each, especially…
The Importance of Definition, and Redefinition in Agile Software Methodology
There is no doubt that all modern software developers have gone all-in for the agile methodology. We have 100% embraced it ourselves but have discovered there are some pitfalls. One of the things that can occur is that the development team can wind-up in a week-to-week, sprint-to-sprint, rut that becomes less informed over time, and…
5 Technologies that are Transforming Healthcare in 2019
It’s no secret that businesses from every industry are implementing digital transformation strategies in order to improve productivity and customer experience. Specifically in healthcare, technology is helping us to live longer, healthier, more productive lives. Here are a few technology trends that are transforming healthcare in 2019. Telemedicine Telemedicine is a relatively new concept in…
How to Surge Your Development While Maintaining Quality and Control
Anyone who knows Haneke Design knows that we pride ourselves on keeping our core project team onshore and in-house. It is extremely important to me that our multidisciplinary team of designers and developers to be able to meet in the real world and on a regular basis. This allows for small issues to get resolved…
My Take on the Apple Card: Is This the Future of Banking?
Last month, Apple announced that they will be releasing their first ever consumer credit card, the Apple Card. Ever since the introduction of Apple Pay, I’ve been excited for the potential of a completely digital payment system. I don’t know about you, but I’m tired of carrying around a wallet and a phone, and while…
Tech Trends that can Transform Your Business and Drive Growth
Chances are you’ve heard the phrase digital transformation. It is being mentioned everywhere, making it easy to dismiss it as the latest fad soon to be replaced by something bigger and better. But digital transformation is different. In the past, the most successful businesses continually changed and evolved in order to meet the ever-changing demands…
Virtual and Augmented Reality Are Going Mainstream
Both virtual reality (VR) and augmented reality (AR) technologies have been around for a very long time, but they have dramatically increased in popularity over the last few years. I remember when Pokémon Go came out in 2016 and everyone was mesmerized. Most people had never seen technology used this way before, bringing the virtual…