Align Your Marketing Initiatives Within These 5 Critical Areas

In recent years, digital marketing has become an integral part of every business. It provides the opportunity to reach millions of people worldwide while also providing extremely detailed analytics that can help marketers better understand the effectiveness of any given campaign. At Haneke Design, we have been providing our clients with digital marketing strategies for…

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No One Cares About Your Features, So Start Defining Your Solutions

One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…

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5 Technologies that are Transforming Healthcare in 2019

It’s no secret that businesses from every industry are implementing digital transformation strategies in order to improve productivity and customer experience. Specifically in healthcare, technology is helping us to live longer, healthier, more productive lives. Here are a few technology trends that are transforming healthcare in 2019. Telemedicine Telemedicine is a relatively new concept in…

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Let Go and Grow Your Business

4 Lessons learned about growing and scaling your startup Perfectionism, attention to detail, competitiveness and a joy for your craft, these are the traits that I have seen over the years in some of the best designers and software developers. These are also personality traits that have controlled my life for a very long time…

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