No One Cares About Your Features, So Start Defining Your Solutions

One of the biggest problems I see when companies market their technology solutions is that they incorrectly focus on defining the features instead of the benefits. Customers are less interested in the specific functionalities of your product and more concerned with how it will add value to their lives. While features are important, they aren’t…

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Let Go and Grow Your Business

4 Lessons learned about growing and scaling your startup Perfectionism, attention to detail, competitiveness and a joy for your craft, these are the traits that I have seen over the years in some of the best designers and software developers. These are also personality traits that have controlled my life for a very long time…

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